Behind The Design 2022-1 by Kim Williams

A report with mindful and intelligent insights of behavioural impact on interior design – by Kim Williams

In this report you will discover unique insights and observations from Kim Williams, a top Cape Town-based interior designer and behaviour specialist.

In this first edition of a six-monthly behavioural design report, Kim Williams demonstrates that when we understand what is happening around us and how it affects behaviour, we can positively impact the use of and experiences within the spaces where we live, work and play.

In Kim Williams’ experience when we understand who people are, what they’re about, who’s sharing their lives, what they like and don’t like, their values etc, the more we understand what they need in, and from, their interior spaces and the more effective the design.
It is about creating meaningful and intelligent interior design, and having the ability to simplify complexity in any space.